Our vision is to be recognized as the industry leader for the distribution of deluxe wines,
spirits and champagnes in the Malaysian market.
As custodian of our brands, we will nurture them and optimize their value by driving
brand equity, volume and market share in order to enhance our long term position in
the market place.
We are passionate about our brands and strive to excel in every aspect of our business.
We approach every challenge with a determination to succeed and take great pride
in our work, delivering outstanding performance to exceed the expectations of our
consumers, customers, partners and stakeholders.
Our success depends on the talent, skills and expertise of our people and our ability
to function as an integrated team. We appreciate our diversity and differences in
opinions and believe that respect - for our colleagues, customers, partners, and all
those with whom we interact - is essential to productive business relationships.
We are committed to the highest standard of ethical behavior. Honesty, integrity and
honor are the cornerstones that guide us in how we manage ourselves and all our
We inspire creativity by empowering our people to innovate; challenge norms, break
new grounds and create leading edge executions.
We constantly seek progression where individuals are encouraged to take calculated
risks and are able to learn from these experiences. Attention to details, critical self-
assessments and sincere feedback are important pre-requisites to this learning process.